John Holland is Senior VP for EMEA and APAC at Digital Reasoning, a global leader in artificial intelligence that understands human intentions and behaviours. He leads our business with large enterprises, including many of the world's top 10 financial institutions, helping them to adopt our award-winning AI-enabled solutions for the automation key tasks and to uncover transformative insights across vast amounts of human communications data. John has been in the IT industry for over 25 years. He has run the EMEA and APAC operations for a number of companies in the IT Security space and has extensive experience of Software, Professional Services and Managed Service businesses.